Brand Assets and Website for Enterprise SEO Platform

Dec 23, 2017

Welcome to Parrella Consulting, where we specialize in revolutionizing online presence for various industries. In this case study, we will delve into how we transformed a sports - martial arts enterprise SEO platform with our expertise in brand assets and website design.

The Challenge

Our client, operating in the sports - martial arts category, had a remarkable product, but their existing website lacked the necessary credibility and user experience to stand out among competitors. Their online presence was not matching the quality of their enterprise SEO platform.

Our challenge was to develop a comprehensive approach that would enhance their brand assets and design a website that effectively showcased their expertise in the martial arts industry.

Our Solution

At Parrella Consulting, we believe in a holistic approach towards transforming digital presence. We started by undertaking an in-depth analysis of our client's business goals, target audience, and competitive landscape. This allowed us to create a customized strategy tailored to their specific needs.

Brand Asset Enhancement

We identified several areas where the client's brand assets could be enhanced to establish a stronger brand identity and increase recognition. The first step was to refine their logo, incorporating iconic martial arts elements to convey the essence of their platform. We also developed a comprehensive brand style guide, ensuring consistent visual representation across all touchpoints.

Website Redesign

Our next focus was on the website design. We aimed to create a compelling user experience that would captivate visitors and differentiate our client from competitors. Leveraging our expertise in user interface (UI) and user experience (UX) design, we meticulously designed each page, incorporating intuitive navigation, clear messaging, and captivating visuals that resonated with martial arts enthusiasts.

The website was built using the latest technologies and responsive design principles, ensuring seamless performance across all devices and screen sizes. Our team of talented developers meticulously coded the website, optimizing its speed and performance to provide visitors with a smooth browsing experience.

Furthermore, we implemented effective on-page search engine optimization (SEO) techniques, leveraging keyword-rich titles, meta descriptions, and header tags to improve the website's visibility in search engine results pages (SERPs). This strategic approach aimed to help the client outrank competitors on relevant martial arts and enterprise SEO platform-related keywords.

The Impact

The transformation led by Parrella Consulting had a significant impact on our client's online presence. The revamped brand assets and website design elevated their credibility, effectively capturing the attention of their target audience.

Improved user experience and intuitive navigation resulted in increased user engagement and reduced bounce rates. Visitors were able to easily explore the client's enterprise SEO platform, leading to higher conversion rates.

Our client's enhanced website, coupled with our on-page SEO efforts, propelled them to the top of search engine rankings, enabling them to outrank competitors and gain a competitive edge in the sports - martial arts industry.


Through our comprehensive approach towards brand asset enhancement and website redesign, Parrella Consulting successfully transformed our client's sports - martial arts enterprise SEO platform into a visually captivating and user-friendly digital experience. Our expertise in creating compelling brand assets and implementing effective on-page SEO techniques played a vital role in improving their online visibility and outranking competitors.

If you're looking to enhance your brand's online presence or revolutionize your website design, contact Parrella Consulting today to discuss how we can help you achieve your digital goals.

Frank Riess
Impressive work! The new brand assets and website design will surely elevate their online presence. 👏
Nov 8, 2023
David Sloan
Great transformation! The new brand assets and website design will surely take their online presence to new heights.
Oct 6, 2023