Roofing Industry Top 3 Marketing Tips to Succeed in 2021

Jun 29, 2018
Tips and Advice


Welcome to Parrella Consulting, your expert guide in the sports - martial arts industry. In this article, we will explore the top 3 marketing tips to help roofing businesses succeed in 2021. If you're looking to boost your online presence and outrank your competitors, read on!

1. Optimize your Website for Search Engines

Ensuring your roofing business website is properly optimized for search engines is crucial for improving your online visibility. Here are some key steps to take:

1.1 Keyword Research and Implementation

Conduct thorough keyword research to identify the most relevant and high-ranking keywords related to the roofing industry. Incorporate these keywords strategically throughout your website's content, meta titles, headings, and alt tags. This will help search engines understand the purpose and relevance of your website.

1.2 User-Friendly Website Structure

Make sure your website has an intuitive and easy-to-navigate structure. Ensure fast page loading times, clear and concise URLs, a responsive design for mobile users, and logical site architecture. User-friendly websites are favored by search engines and provide a better user experience.

1.3 High-Quality and Relevant Content

Produce high-quality content that is informative, engaging, and relevant to your target audience. Regularly publish blog posts, articles, how-to guides, and videos that address common roofing concerns, tips, and industry updates. This will establish your website as a reputable source of information and improve your search engine rankings.

2. Local SEO Optimization

Local search engine optimization is essential for roofing businesses targeting specific geographical areas. Follow these tips to improve your local SEO:

2.1 Google My Business Listing

Create and optimize your Google My Business (GMB) listing. Provide accurate business information, such as your address, phone number, working hours, and website URL. Encourage customers to leave reviews on your GMB page to build trust and credibility.

2.2 Local Keyword Targeting

Incorporate local keywords in your website content, meta tags, and local landing pages. Focus on location-specific phrases such as "roofer in [city name]" or "best roofing services near [location]." This will help your business appear in localized search results.

2.3 Online Directory Listings

Ensure your business is listed in relevant online directories and citation sites. Consistency in NAP (Name, Address, Phone Number) information across these directories will strengthen your local SEO efforts and improve your online visibility.

3. Strategic Digital Marketing

With the digital landscape constantly evolving, it's essential to stay ahead with strategic digital marketing techniques. Here are a few tips to consider:

3.1 Social Media Marketing

Utilize social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote your roofing business. Post engaging content, images, videos, and industry updates to attract and engage with your target audience. Paid social media advertising can also be an effective way to reach a wider audience.

3.2 Email Marketing and Newsletter Campaigns

Build an email list of potential and existing customers. Send out regular newsletters with valuable content, promotional offers, and updates about your roofing services. Email marketing is a powerful tool to nurture customer relationships and generate leads.

3.3 Pay-Per-Click (PPC) Advertising

Consider running PPC campaigns on platforms like Google Ads to increase your visibility in search engine results. Target specific keywords related to the roofing industry and create compelling ad copies that entice users to click and visit your website.


In the competitive roofing industry, implementing effective marketing strategies is essential for success in 2021. By optimizing your website for search engines, focusing on local SEO, and utilizing strategic digital marketing techniques, you can boost your online presence and outrank your competitors. Let Parrella Consulting be your trusted partner in achieving your marketing goals. Contact us today to learn more!

Cal Tigchelaar
Great tips for roofing businesses in 2021! Optimizing your website, utilizing social media, and investing in online advertising can really make a difference.
Oct 16, 2023