The Martial Arts community is super polite and respectful… which can lead to a few problems when it comes to business.

My 25+ years of experience here taught me that everyone’s afraid to say what’s right and wrong…

“There’s a lot of ways to do things..” I always heard.

Well, to be blunt, that’s just not the case if you’re a Martial Arts professional…

There is a wrong way, and a right way to grow your organization.

"If you're driving down on a one way street, there’s a wrong way and a Right Way to Move Forward"

I’ve had the misfortune of following a handful of expensive “guru” trainers and consultants in the past, and guess what?

They didn’t know what the hell they were talking about.

I listened to their advice and nearly bankrupted my businesses.

After being broken down by the industry, to the point where I was 42 and had pennies to my name… I knew something had to change.

So I re-evaluated my life, listened to my gut… and started to make drastic personal and professional changes. The new way that I was living and doing business actually started working… in fact, it worked so well that it led me to create one of the most successful franchises in fitness history.

And as I kept growing, I watched my peers and fellow experts continue to lose money, time, and energy…falling prey to the same bullshit lessons every fitness pro keeps regurgitating.

"Enough Was Enough"

I honestly couldn’t take it anymore… or live with myself, knowing I had the strategies and wisdom to take fitness franchises to 9 figures…

My methods were polar opposites of the advice everyone else was teaching.

So in 2011 I started Parrella Consulting with my partner Nick.

Our mission is to serve dedicated martial arts and fitness professionals who are ready to scale and succeed. We offer the same business and marketing strategies that I’ve used to grow 1000+ fitness locations around the world. It’s time for you to start driving your business in the right direction.

Michael Parrella is a business, fitness, and marketing expert, having scaled his own companies to 9 figures in sales and growing. Alongside Parrella Consulting, Michael is also the Founder and CEO of iLoveKickboxing with 1000+ locations around the world, The Martial Arts Business Accelerator, and others.