Home Builder Top 3 Marketing Tips to Succeed in 2021

Mar 18, 2018
Tips and Advice

Welcome to Parrella Consulting, your trusted partner in the realm of home building marketing. In today's competitive landscape, it is essential for home builders to stay ahead of the game and consistently attract prospective customers. We understand the challenges you face and are here to provide you with the top 3 marketing tips to succeed in 2021.

1. Harness the Power of SEO

Search Engine Optimization (SEO) plays a crucial role in improving your website's visibility and attracting organic traffic. To outrank your competitors, you need to optimize your website's content, keywords, and structure.

Start by conducting thorough keyword research to identify the terms your target audience is using when searching for home builders. Incorporate these keywords naturally throughout your website's content, including your landing pages, blog posts, and service descriptions.

Optimize your on-page elements such as meta tags, headers, and image alt tags to provide search engines with clear signals about your website. Additionally, focus on building high-quality backlinks from reputable websites in the home building industry. This will further enhance your website's authority and help you outrank your competitors.

2. Create Engaging and Informative Content

Content is king in the online world. To establish your expertise, build trust with your audience, and improve your search rankings, create engaging and informative content related to home building.

Start by publishing regular blog posts that provide valuable insights, tips, and guides for prospective home buyers. Share your expertise on topics such as "Choosing the Right Floor Plan" or "Trends in Sustainable Home Building." By addressing common questions and concerns, you position yourself as a reliable source of information and boost your online visibility.

Don't limit yourself to just written content. Consider incorporating visuals such as infographics, videos, and virtual tours to showcase your previous projects, floor plans, and design inspirations. This multimedia approach appeals to a wider audience and helps you stand out from the competition.

3. Leverage Social Media and Online Advertising

In today's digital era, being active on social media platforms and utilizing online advertising can significantly boost your marketing efforts. Social media platforms like Facebook, Instagram, and LinkedIn provide a valuable opportunity to engage with your target audience and showcase your projects.

Create compelling social media profiles, post regular updates, and share visually appealing content to captivate your audience. Utilize targeted online advertising campaigns to reach prospective home buyers in your locality or specific demographic groups. Platforms like Google Ads and Facebook Ads let you define your target audience precisely, ensuring your marketing efforts reach the right people.

Remember to monitor your marketing campaigns' performance, analyze the data, and make necessary adjustments for optimal results.


As a home builder, implementing these top 3 marketing tips will give you a competitive edge in 2021. Master the art of SEO, create engaging content, and leverage social media and online advertising to enhance your online visibility and outrank your competitors.

At Parrella Consulting, we specialize in helping home builders like you achieve remarkable results in the ever-evolving digital landscape. Contact us today to learn more about how we can customize our services to meet your unique needs.