Hiring a Designer? Read This First...

Oct 16, 2017
Tips and Advice

Introduction - Parrella Consulting: Experts in Sports - Martial Arts Design

Welcome to Parrella Consulting, your premier resource for sports - martial arts design solutions. If you're thinking of hiring an in-house designer for your martial arts business, you've come to the right place. With our wealth of experience and industry expertise, we have compiled this comprehensive guide to help you make an informed decision. Whether you're looking to revamp your branding, enhance your website, or create stunning marketing materials, partnering with an in-house designer can provide significant benefits. Read on to discover the key factors you should consider before making your decision.

Benefits of Hiring an In-House Designer

When it comes to sports - martial arts design, having an in-house designer can be a game-changer for your business. Here are some of the benefits you can expect:

  • Customized Design: An in-house designer understands your specific business needs and can tailor their designs to match your brand identity and target audience. They can create unique visuals that align with your vision and help you stand out from your competitors.
  • Quick Turnaround: With an in-house designer, you can expect faster turnaround times for your design projects. Communication is streamlined, and revisions can be made efficiently, ensuring that your marketing materials are ready in a timely manner.
  • Brand Consistency: An in-house designer becomes an integral part of your team, allowing for better collaboration and understanding of your brand. This results in consistent branding across all platforms, reinforcing your identity and building trust with your audience.
  • Cost Savings: While hiring an in-house designer may seem like an additional expense, it can actually be more cost-effective in the long run. By having a dedicated designer, you eliminate the need for outsourcing or expensive agency fees. Plus, having an in-house designer can boost productivity and efficiency in your design projects.
  • Direct Communication: Working with an in-house designer means direct communication and easier accessibility. You can provide real-time feedback, discuss ideas, and make changes promptly, ensuring that your design projects are executed exactly as intended.

Factors to Consider Before Hiring

While hiring an in-house designer can be advantageous, it's essential to consider a few factors to ensure a successful partnership. Here are some key points to keep in mind:

1. Expertise and Experience

When evaluating potential candidates, assess their expertise in sports - martial arts design specifically. Look for a designer who has a strong portfolio showcasing their experience in creating designs for martial arts businesses. Consider their knowledge of design principles, typography, color theory, and their ability to create visually compelling graphics.

2. Cultural Fit

The right in-house designer should align with your martial arts business's values, purpose, and culture. This ensures that they understand your brand identity and can create designs that resonate with your target audience. Look for designers who demonstrate a passion for martial arts and a strong understanding of the industry's unique characteristics.

3. Technical Skills and Tools

Ensure that the in-house designer possesses the necessary technical skills and is proficient in industry-standard design software such as Adobe Creative Suite. Familiarity with web design tools, digital marketing platforms, and print production processes are also desirable qualities to consider.

4. Communication and Collaboration

Effective communication is vital for a successful partnership with an in-house designer. Look for someone who can listen to your ideas, ask relevant questions, and provide creative solutions. The designer should be able to collaborate seamlessly with your team, understanding your goals and translating them into visually engaging designs.

5. Budget and Resources

Before making a hiring decision, ensure that you have a clear understanding of your budget and resources available for an in-house designer. Consider the salary, benefits, and equipment required to support their work. Assess whether your business can sustain the cost in the long term and if hiring an in-house designer aligns with your overall strategic objectives.


Hiring an in-house designer for your martial arts business can elevate your brand and take your design projects to new heights. By considering the benefits, evaluating the key factors, and partnering with the right designer, you can achieve outstanding results that make your business stand out in the sports - martial arts industry. At Parrella Consulting, we have a proven track record of delivering exceptional sports - martial arts design solutions. Contact us today to discuss your design needs and take the first step towards maximizing your business's visual impact. Remember, the right designer can make a significant difference to your success.

Francis Pezzolanella
Great tips! 👍 Hiring a designer made easy!
Oct 5, 2023